Social media is one of the most cost effective ways to promote your business online and generate awareness about your products and services. It is also a very effective way to drive traffic to your blog or your company?s website.
However, social media is not about one way communications. Your task does not stop at simply delivering the right message to your audience. The best results are achieved when your business engages actively with users on social media. This is what sets social media marketing apart from many of the traditional advertising methods.
Businesses use several techniques to engage with users on social media. In this article, we take a look at 7 Free Social Media Apps that you can use on your website to boost engagement and grow your following
1. Playground by Qmerce
Playground by Qmerce encompasses offers a unique way for a brand to acquire new fans, keep them engaged and convert them to customers.
It uses game design techniques? commonly known as ?Gamification? to solve problems and engage audiences. It lets businesses offer added value to their fans brands by creating completely branded games in a few simple steps. Additionally, the games themselves give an additional brand awareness that currently does not exist in this format.
2. Venpop Facebook Fan Offers
This Facebook fan offer application by?Venpop allows retailers of all sizes to collect customer info, drive sales, and get more ?Likes? on Facebook.
It offers businesses the ability to exclusively reward their fans with special offers. The app consists of a like-gate feature, which when clicked on unlocks an offer. Visitors to the page must become fans in order to access the deal. When fans buy the deal that information is shared in their newsfeeds; making it easy for the deal go viral.
3.? Lujure.
It?s a drag-and-drop operation, making it very easy to use, even when you are a bit technically challenged! It lets you build and customize your Fan Pages easier than ever. It offers an easy way to create an effective custom branded Facebook page with minimal skills.
4. The Sweepstakes App By Moontoast
The Sweepstakes App puts your entry form anywhere you want online including your website or blog. You can use to collect leads, grow your email list, or to drive activation and word-of-mouth recommendations. You have control over the creative and calls to action. Plus, empower your fans to share the app to their own social networks.
5.Yotpo
Yotpo is a social review app for your website that builds your shoppers confidence with trustworthy reviews. It offers a fun, social way for your customers to read and write reviews, transforming your online store into a destination site with trustworthy and transparent reviews. It is a great way to generate highly qualified traffic by leveraging your online connections and their social conversations.
6. Justuno Social Widget
The Justuno social widget lets you use your current promotions and special offers to generate new fans. It makes it easy to build your social network and increase sales.
It is a simple yet effective method of displaying discounts and coupons to shoppers in exchange for a Facebook like, tweet, google +1 or newsletter subscription, offering an incentive to checkout. It is a great way to increase your social following and boost conversion rates and reduce cart abandonment.
It is FREE to use for Up to 30 Fans or Shares a month.
7. SocialShout!
SocialShout is a social coupon tool that generates word of mouth publicity for your business on their social network profiles in return for reward points that they can then redeem for a deal or discount on participating stores.
The more active & connected they are across social networks, the more points they receive.The basic idea is simple. You install a banner on your site and your customers can use it to generate a coupon code to use with their purchase. When they claim their coupon, a pre-configures message promoting your business is automatically posted to their social profiles straight to all their friends and followers.
The FREE version has some limitations but is sufficient for small sites.
Conclusion:
Engaging effectively can? increase the benefits manifold and create strong long lasting relationships with consumers. Businesses use several techniques to engage with customers on their website. You can take advantage of the free Social Media website tools above to boost engagement and grow your following.
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Source: http://www.kronikmedia.co.uk/blog/social-media-engagement-apps/5145/
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