While trying to speed up its iOS and Android apps, Facebook accidentally stripped out too much data about news feed posts by Pages. This caused bugs in Page Insights that led to misreporting of metrics, causing admins to believe their posts reached fewer people than they actually did, in most cases. Bug fixes are now rolling out and accurate data will flow into Page Insights starting Monday.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/vo4XblUyivw/
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