Amazon tops Apple as most reputable'

According to a Harris poll, Amazon is the ?most reputable? company in America, edging out Apple, albeit barely. It?s also the fifth consecutive year it?s been ranked as a ?great? company.

Harris Interactive, which did the study, defined ?reputable? with six criteria: financial performance, vision and leadership, social responsibility, emotional appeal, products and services, and workplace environment.

Here?s the top 10 list:

1. Amazon.com (82.62)

2. Apple (82.54)

3. Walt Disney Co. (82.12)

4. Google (81.32)

5. Johnson & Johnson (80.95)

6. Coca-Cola Co. (80.39)

7. Whole Foods Market (78.65)

8. Sony (78.29)

9. Procter & Gamble (77.98)

10. Costco (77.95)

Among the worst: Delta Airlines, JPMorgan Chase, ExxonMobil, GM, Bank of America and Chrysler.

Source: http://www.journalgazette.net/article/20130224/BIZ/302249969/-1/BIZ09

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