Billboard and Nielsen have announced the addition of YouTube video streaming data into its platforms in the US.
The move means an update to the methodology for the Billboard Hot 100 with the video site?s data now factored into the chart?s rankings.
The Hot 100 formula also includes Nielsen?s digital download track sales and physical sales, terrestrial radio airplay, on-demand audio streaming and online radio streaming and radio streaming, also tracked by Nielsen.
The Billboard chart will now incorporate all official YouTube music videos captured by the Nielsen streaming measurement including Vevo, as well as user-generated clips that utilise authorised audio.
The change will also affect the Hot 100 formula based genre charts: Hot Country Song, Hot R&B/Hip-Hop Songs, R&B Songs, Rap Songs, Hot Latin Songs, Hot Rock Songs and Dance/Electronic Songs.
As a result of the new data incorporation, internet viral sensation Harlem Shake has debuted at No.1 on both the Hot 100 and the Streaming Songs chart, having racked up over 100 million views on YouTube.
The song also jumps from No.12 to No.1 on Dance/Electronic Songs.
According to Nielsen, Harlem Shake has also seen download sales of 262,000, which would placed it within the Top 15 on the Hot 100 without the aid of YouTube streams.
?The very definition of what it means to have a hit is ever-changing these days,? said Billboard?s editorial director Bill Werde. ?The Billboard charts are the ultimate measure of success in music, and they constantly evolve to reflect these new music experiences.
?When the charts launched over 70 years ago, a hit was defined as selling copies of a single or generating airplay. While those avenues are still viable, one needn't look any further than Cee Lo, Gotye, PSY or now Baauer to know that a song can be a massive hit on YouTube alone."
Source: Billboard
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