Microsoft recently announced that Microsoft has with the Internet phone service Skype a deal to pay 8.5 billion Skype cash. The news came out, then caused a great shock the industry, many of Microsoft?s high-priced analysts questioned the reasonableness of the acquisition.
This, Microsoft CEO Steve Ballmer argue that communications technology has become a pillar of Microsoft?s acquisition of Skype can enhance their strength in the communications field. Based on this, or will the deal have underestimated the impact of the communications industry.
Microsoft?s acquisition of Skype
In fact, before the Microsoft acquisition, Skype had tried to start the IPO. However, Skype?s CEO is subject to changes in other factors, Skype company IPO plan was subsequently shelved. Until early this year, sources said, Skype was first listed in July this year.
Not keep up with changes in plan, most recently Microsoft, Google and Facebook and other industry heavyweights have the intention to convey the acquisition of Skype, Skype completely broken listing process. It is worth noting that Microsoft is the latest among the three decided to buy, but won the last fruit. It is understood that in April of this year, Microsoft issued a tender offer to Skype, and in early May, the two sides trading the final word, completely lost to Google and Facebook acquisition opportunities.
Course, the ?catch up? the price is cheap, Microsoft needs investment 8.5 billion, while Google and Facebook can only accept 30 to 4,000,000,000 U.S. dollars of the price. To some extent, the acquisition also shows the disparity of funds determined to win Microsoft?s stance, but also reveals the voice communications market, Microsoft?s desire. Insiders analyzed that Microsoft is overwhelmed by the acquisition of Skype, the main purpose is to enter the IP communications, access to a large user base and P2P video chat services. This view is supported by Microsoft CEO Steve Ballmer verification, Ballmer said that Microsoft will integrate into their own Skype phone features some of the key products, such as the Office business software, Xbox video game console, Windows Phone the software.
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make up the operating system short-board
As the world?s largest provider of computer software, Microsoft Windows operating system created by virtue of a legend. Can continue with the further development of mobile Internet, Microsoft did not copy the former glory, and have actually had a sense of powerless. Recently, this situation began changing, Microsoft is first formed alliances with Nokia, and now once again to exert IP communications, the market re-focus the role of Microsoft?s conversion.
Review of Microsoft?s earnings
can be seen in recent years, Microsoft?s profits are facing the pressure of slower growth. On the one hand, this is the rise of the tablet PC market, a serious erosion of the traditional PC market; other hand, while Microsoft?s increasing efforts to combat software piracy, but piracy in Asia is hard to solve in the short term, but also squeezing the Microsoft?s profit growth.
In this context, Microsoft?s urgent need to tap new growth opportunities. Not long ago, Microsoft and Nokia announced that Nokia will use Microsoft?s high-end phone systems Windows Phone 7 and Windows Phone smart phones as their primary operating system. In view of Nokia in industrial design and retail channels has a profound accumulation, Windows Phone operating system is expected to result benefited in turn lead to Microsoft?s impact on the global smart phone market. Likewise, Skype has brought to give Microsoft?s global business, renowned brands and many other assets. It is understood that, Skype is the world?s number one users of IM, the user has more than 660 million, including 1.2 billion active users, voice and video calls last year?s record total of 207 billion minutes. Some analysts have pointed out that once Skype integrated into the Windows Phone operating system, Microsoft has increased with Google and Apple operating system, the formation of rival chips.
Relationships with operators put to the test
From the above analysis, the acquisition of Skype does give a broad imagination to bring Microsoft, however, things may not be that simple. This time for Microsoft to enter the IP communications market, no doubt is a declaration of war to the operators, in particular the strengthening of the voice market is tantamount to grab the meat with the operator. Some analysts noted that while Microsoft?s acquisition of Skype, its intention is not directed at operators, but the objective will impact the operator?s voice revenues, if the over-promotion of Microsoft?s alternative to traditional voice services, Skype, may worsen relations with operators.
For this concern, Microsoft CEO Steve Ballmer has mentioned. However, Ballmer stressed that cooperation and collaboration are the basic principles of Microsoft now, which is to improve the basic Windows Phone principles of market space, Microsoft will definitely follow this principle. Ballmer released from the fixed posture, of course, properly, in reality, you need to test Microsoft?s relationships with operators dealing with wisdom.
Therefore, it would appear that Microsoft has increased competition for their own chips, can be described as Costly, and enhance the home and mobile devices market. However, the communications market, fierce competition, a relationship with the operator, one is the Apple and other technology giants Google, the software giant Microsoft have not fared well.
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